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Desyna just has a way of understanding the online and branding needs of our business. They always manage to deliver creative solutions that work. Andrew G. Super
Managing Director, reelkandi.tv

reelkandi

One of the first things we tackled on the Reelkandi account was the branding. We needed to establish a stylish and sexy brand that appealed to Reelkandi's core market with a vision to broaden their footprint. They specialize in entertainment content so the brand needed to be vibrant, energetic and hip.

reelkandi.tv web

The website needed to solve a variety of challenges. Among them would be imprinting the new aspects of the brand on the market as well as creating a base for Reelkandi to showcase and manage their online content. A dark theme was decided on and elements were designed to emphasis the style of the Reelkandi brand.

Custom Video Skin

A large part of the Reelkandi business is built around online video content and it was very important to place that content at the center of our endeavours. To do this we designed a custom skinned video player, leveraging on the style of the brand, and used a lightbox to showcase the video on center stage.

TOW Opening Graphic

The design of the opening graphic for the Reelkandi channel, Theatre Around the World, is an example of how we're translating the newly established brand across all aspects of the Reelkandi landscape.

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