28 June 2012
12:03:pm
12:03:pm
Google’s Basic SEO Tips
Useful Tips for SEO by Maile Ohye, a developer advocate on Google's Webmaster Central Team
- 301 redirect to preferred domain (www version or not)
- Verify ownership of site in Webmaster Tools (set up e-mail forwarding for any issue reports)
- Background check domain name (site:domain.com)
- Fetch as Googlebot
- Include analytics code
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Strategic site design
- Appeal to target audience
- Focused content
- User Experience
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Define conversions:
- Newsletter Signup
- Contact sales lead
- Buy product
- Share product
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Keyword based copy
- Unique Topic
- Unique Title
- Unique meta description
- Non-dynamic sites; keywords in url, hyphen separated
- Descriptive anchor text (avoid "click here")
- Use social media to drive interest
07 September 2011
11:48:am
11:48:am
Google’s 8 Pillars of Innovation
- Have a mission that matters
- Think big but start small
- Strive for continual innovation, not instant perfection
- Look for ideas everywhere
- Share everything
- Spark with imagination, fuel with data
- Be a platform
- Never fail to fail
08 June 2011
8:28:pm
8:28:pm
Google Page Speed
If you haven't tried it - you should! Google page speed takes a quick run through your site and checks on the performance.
It returns some great data and suggestions for optimizing your code, especially useful for optimizing mobile web pages.