Tag: Google

28 June 2012
12:03:pm

Google’s Basic SEO Tips

Useful Tips for SEO by Maile Ohye, a developer advocate on Google's Webmaster Central Team

  1. 301 redirect to preferred domain (www version or not)
  2. Verify ownership of site in Webmaster Tools (set up e-mail forwarding for any issue reports)
  3. Background check domain name (site:domain.com)
  4. Fetch as Googlebot
  5. Include analytics code
  6. Strategic site design
    1. Appeal to target audience
    2. Focused content
    3. User Experience
  7. Define conversions:
    1. Newsletter Signup
    2. Contact sales lead
    3. Buy product
    4. Share product
  8. Keyword based copy
    1. Unique Topic
    2. Unique Title
    3. Unique meta description
    4. Non-dynamic sites; keywords in url, hyphen separated
    5. Descriptive anchor text (avoid "click here")
  9. Use social media to drive interest

 

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07 September 2011
11:48:am

Google’s 8 Pillars of Innovation

  • Have a mission that matters
  • Think big but start small
  • Strive for continual innovation, not instant perfection
  • Look for ideas everywhere
  • Share everything
  • Spark with imagination, fuel with data
  • Be a platform
  • Never fail to fail
08 June 2011
8:28:pm

Google Page Speed

If you haven't tried it - you should! Google page speed takes a quick run through your site and checks on the performance.
It returns some great data and suggestions for optimizing your code, especially useful for optimizing mobile web pages.